See what our music stars are doing to the world: They ignite fire from Lagos to the whole world

By Ehi Braimah
(Braimah is a public relations and marketing strategist based in Lagos)
VANGUARD Nigeria. Saturday, March 23, 2019

Nigeria's music culture ignites fire from Lagos to Accra, Nairobi, Dubai,
Johannesburg, Cape Town, London, Toronto, Houston and Atlanta

Davido

On election day for governors in 29 States and State Houses of Assembly seats on Saturday March 9, 2019, my family and I were having a late breakfast at about noon and Trace Naija, the popular music channel on DSTV, was on and featuring songs by top Nigerian artistes.

Then I popped this question to no one in particular: who is your favourite Nigerian music artiste and why? My daughter, a keen music follower with her eyes on media arts as a possible future vocation, answered me and announced Wizkid and Davido because of the lyrics, beat, tempo and rhythms of their songs. Wow, I exclaimed! She explained further that their songs are popular and relate well with a youthful audience.

From Lagos to Accra, Nairobi, Dubai, Johannesburg, Cape Town, London, Toronto, Houston and Atlanta, just to name a few places, Nigerian music, sometimes branded as Naija music, has created a new culture of entertainment, excitement and enjoyment as popular dance hall music in those places. Be it a bar, nightclub, lounge or restaurant, music lovers gyrate to the beat coming out of the sound monitors that are recognised and celebrated as Nigerian music.

Two years ago in Nairobi, my host Uche and I visited Club 40/40, Kiza Lounge and Black Diamond where 'Naija' pop music is played steadily. I had the same experience in Atlanta, USA, last October when Ernest, Ralph and I visited Sage restaurant, Little Lagos restaurant, Buckhead Loft, Whiskey Mistress and Regent Lounge.

I'm told that new lounges and restaurants such as Blue Lagoon and Ace also celebrate Nigerian music by Wizkid, Davido, Run Town, Olamide, Tekno, Burna Boy and so on. The effect is usually spontaneous – you just get up and begin to shake your body without any prompting to the unmistakable beats in the songs. The beats give the songs a unique Nigerian identity - a product exported from Nigeria.

Whizkid

When Dr. Reuben Abati interrogated this subject about 10 years ago in the Guardian as the newspaper's editorial board chair and columnist, he wrote that the lyrics in the music by most Nigerian artistes were meaningless and disgusting. The reactions from different quarters, especially the music industry, were swift and defiant and the matter became highly controversial at the time.

The artistes and their promoters fought back vehemently, challenging Dr Abati to a dwell in the court of public opinion and he had to publish countless rejoinders on the matter. Between then and now, the successes of our pop music stars have been remarkable and their achievements profound, thereby earning recognition globally.

Even if you do not agree with content and messaging strategy of the lyrics, the fact remains that the music produced is very popular, enjoyable and hilarious to the music consumer, and very danceable, too. There was a gap our artistes identified which they filled and the result was the big bang effect - they suddenly became popular and began to make waves, and they have never looked back since then.

Popularity and celebrity status varies among the music stars. Fame, which usually comes with a price, may come too early for some of our rising and well established stars, and when there is no consistency in their respective musical repertoire or when the successes achieved are not properly managed, it could spell trouble and declining fortunes may set in.

Stardom means experiencing a new world of bling bling, living in luxurious homes, making significant fashion statements, driving exotic cars and hiring private jets. For the male folks, women are never in short supply; being super stars actually means living life to the fullest. As the discussions continued over the late breakfast, my daughter revealed a Vanguard newspaper story where Mark Dayton, governor of Minnesota in the United States of America, declared October 6 every year as Wizkid Day. That's truly a big deal. It is remarkable.

South Sudan allows soldiers rape women as salaries – UN

~Punch, Nigeria. Friday, March 11, 2016

South Sudan has encouraged fighters to rape women in place of wages while children have been burnt alive, the UN said Friday, calling the young nation one of the world’s most “horrendous” human rights situations.

Grotesque rights violations could amount to war crimes, said a report on the world’s youngest country from the United Nations human rights office.

The UN findings coincided with an Amnesty International report saying government forces deliberately suffocated to death more than 60 men and boys by stuffing them into a baking hot shipping container.

After gaining independence from Sudan in 2011, South Sudan erupted into civil war in December 2013, setting off a cycle of retaliatory killings that have split the poverty-stricken, landlocked country along ethnic lines.

The UN said it had evidence that fighters from pro-government militia which fight alongside the Sudan People’s Liberation Army are compensated under an agreement of ‘do what you can and take what you can.'”

“Most of the youth therefore also raided cattle, stole personal property, raped and abducted women and girls as a form of payment,” the report said.

It also found that civilians suspected of supporting the opposition, including children, had being burnt alive and hanged from trees and cut to pieces.

“This is one of the most horrendous human rights situations in the world,” UN rights chief Zeid Ra’ad Al Hussein said in a statement.

Both the government and rebel sides have been accused of perpetrating ethnic massacres, recruiting and killing children and carrying out widespread rape, torture and forced displacement of populations to purge their opponents from areas.