Search this Site and the Web.
By Ehi Braimah
(Braimah is a public relations and marketing strategist based in Lagos)
VANGUARD Nigeria. Saturday, March 23, 2019
Nigeria's music culture ignites fire from Lagos to Accra, Nairobi, Dubai,
Johannesburg, Cape Town, London, Toronto, Houston and Atlanta
 |
| Davido |
On election day for governors in 29 States and State Houses of Assembly seats on Saturday March 9, 2019, my family and I were having a late breakfast at about noon and Trace Naija, the popular music channel on DSTV, was on and featuring songs by top Nigerian artistes.
Then I popped this question to no one in particular: who is your favourite Nigerian music artiste and why? My daughter, a keen music follower with her eyes on media arts as a possible future vocation, answered me and announced Wizkid and Davido because of the lyrics, beat, tempo and rhythms of their songs. Wow, I exclaimed! She explained further that their songs are popular and relate well with a youthful audience.
From Lagos to Accra, Nairobi, Dubai, Johannesburg, Cape Town, London, Toronto, Houston and Atlanta, just to name a few places, Nigerian music, sometimes branded as Naija music, has created a new culture of entertainment, excitement and enjoyment as popular dance hall music in those places. Be it a bar, nightclub, lounge or restaurant, music lovers gyrate to the beat coming out of the sound monitors that are recognised and celebrated as Nigerian music.
Two years ago in Nairobi, my host Uche and I visited Club 40/40, Kiza Lounge and Black Diamond where 'Naija' pop music is played steadily. I had the same experience in Atlanta, USA, last October when Ernest, Ralph and I visited Sage restaurant, Little Lagos restaurant, Buckhead Loft, Whiskey Mistress and Regent Lounge.
I'm told that new lounges and restaurants such as Blue Lagoon and Ace also celebrate Nigerian music by Wizkid, Davido, Run Town, Olamide, Tekno, Burna Boy and so on. The effect is usually spontaneous – you just get up and begin to shake your body without any prompting to the unmistakable beats in the songs. The beats give the songs a unique Nigerian identity - a product exported from Nigeria.
 |
| Whizkid |
When Dr. Reuben Abati interrogated this subject about 10 years ago in the Guardian as the newspaper's editorial board chair and columnist, he wrote that the lyrics in the music by most Nigerian artistes were meaningless and disgusting. The reactions from different quarters, especially the music industry, were swift and defiant and the matter became highly controversial at the time.
The artistes and their promoters fought back vehemently, challenging Dr Abati to a dwell in the court of public opinion and he had to publish countless rejoinders on the matter. Between then and now, the successes of our pop music stars have been remarkable and their achievements profound, thereby earning recognition globally.
Even if you do not agree with content and messaging strategy of the lyrics, the fact remains that the music produced is very popular, enjoyable and hilarious to the music consumer, and very danceable, too. There was a gap our artistes identified which they filled and the result was the big bang effect - they suddenly became popular and began to make waves, and they have never looked back since then.
Popularity and celebrity status varies among the music stars. Fame, which usually comes with a price, may come too early for some of our rising and well established stars, and when there is no consistency in their respective musical repertoire or when the successes achieved are not properly managed, it could spell trouble and declining fortunes may set in.
Stardom means experiencing a new world of bling bling, living in luxurious homes, making significant fashion statements, driving exotic cars and hiring private jets. For the male folks, women are never in short supply; being super stars actually means living life to the fullest. As the discussions continued over the late breakfast, my daughter revealed a Vanguard newspaper story where Mark Dayton, governor of Minnesota in the United States of America, declared October 6 every year as Wizkid Day. That's truly a big deal. It is remarkable.
Written by Jonah Nwokpoku
~Vanguard Nigeria. Wednesday, November 9, 2016.
GHANA's apex bank, the Bank of Ghana and Bank of Zambia are currently understudying Nigeria's bank verification number, BVN initiative in order to introduce it into their banking system.
This was disclosed by Director, Banking and Payment System, CBN, Mr. Dipo Fatokun while speaking about the several initiatives the CBN has undertaken to strengthen Nigeria's financial system, at the Swift Business Forum held in Lagos yesterday.
He said: "Under the payment vision 2020, we have actually implemented some reforms. First to be mentioned is the RTGS system. This is one of the systemically important payment infrastructure that we have. And it has assisted in conducting bank transfers and settlements, real time. Another thing that we have done is the bank verification number, which was concluded last year. This has helped a great deal to properly identify bank customers and we are also witnessing drastic reduction of incidence of fraud as a result. And I am glad to say that my colleagues from the Bank of Ghana have visited us, about two weeks ago, to see how this has been done. Our colleagues from the Bank of Zambia are also currently in Nigeria seeing how this was done, with the aim of replicating such in their own country."
Fatokun who was also speaking as a member of a panel discussing, 'Regionalisation and Trade Corridor Evolution in West Africa' pointed out that besides African countries' focus on commodities that offer them comparative advantage and creating incentives to encourage investments, there is need for strong and reliable payment infrastructure to enhance intra-African trade.
Comparative advantage
According to him, "There is need for structural reforms for us to be able to trade successfully within the West African sub region. Each country will specialise on areas where they have comparative advantage. One of the things that has hindered trade between African countries is because most African countries are commodity producers. So, there is need for countries to restructure their economies so that they can also get involved in activities outside the commodity market.
"Another thing that can be done is to create incentives among countries. For example, tax holidays, market instruments, waivers, etc. And there is no doubting the fact that the central bank of these countries and the ministry of finance, the fiscal authorities, will play critical role in the process.
"More so, we must have infrastructure that will connect all the countries so that people can pay seamlessly across different regions of the continent.
If all these are taken care of, then enhanced intra-African trade is doable. And in pursuing this, the government has the responsibility to create awareness because you can only trade in articles that you need.
If citizens are still consumers of foreign products from Europe, America and Asia, then you need to create the necessary market for the African trade. So on our own, we need to begin to educate our people so that we can encourage trade among ourselves."
